Episode 36: Why Your Law Firm’s Paid Ads Aren’t Turning Into Signed Cases

Join us weekly as seasoned marketer, Lindsay Marty, sits down with attorneys to discuss innovative strategies for boosting their legal practices. From social media tactics to client engagement, each episode delves into practical tips and real-world experiences, all served up with a side of humor and (a good martini?).

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In this episode of Legal Marketing Happy Hour, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, dissects the common pitfalls law firms face with paid advertising. He explores the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords and the role of landing pages in boosting conversion rates, and covers the critical role of intake personnel in ensuring leads turn into clients and the use of tools like CallRail for tracking and improving ad performance. This episode is essential for law firms looking to optimize their advertising strategies and improve their return on investment.

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Lindsay Marty

Lindsay thrives on working with her clients to create a strategy that will both improve their online reputation and increase the return on investment of their marketing dollars. Her goal with creating Above the Bar Marketing was to create an experience for their clients that was truly custom and in their best interest.

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